Esther Rubin DDS, M.P.H.

Mercury Free & Mercury Safe Dentistry

18 East 50th Street

Suite 11A

New York, NY  10022 • 212-593-7272

Mercury Free (Amalgam Silver Filling Free) and Mercury Safe, Holistic, and Natural Dentistry

Dr Esther S. Rubin’s practice is holistic and it prides itself on being a mercury-free (amalgam/silver filling free) and mercury-safe office. Her holistic model is an outgrowth of her personal belief system and practice. Her knowledge of the interplay of the mouth and the oral environs with the body as a whole are crucial to her treatment and understanding of patients’ disease process and healing journey. Dr Rubin is wholeheartedly committed to optimizing a state of overall health in each and every patient. 

Her association with Columbia University College of Dental Medicine (and other educational courses in which she participates) keeps her at the cutting edge of dental innovation and technology. Dr Rubin brings this valuable information directly to her practice by implementing sound principles and technology to her current state-of-the art practice and more so by sharing this new information with her patients. Dental treatment is much about educating the patient to make informed decisions about their mouth, giving patients alternative treatments and balancing the former with their economic sensibilities. Education is the key to making informed decisions.

Safe Mercury Amalgam Filling Removal 
As your Oral Health Doctor, Dr. Rubin is aware that mercury vapor, dental infections, and TMJ problems can have a negative impact on overall health.  Because of this concern, we focus on patient education and strive to remove mercury amalgam (silver) fillings in a safe way.  For information about why it's important to use a mercury safe dentist, Click Here.

Dr Rubin has years of experience in removing mercury in a safe manner that follows the recommendations of the International Association of Oral Medicine and Toxicology. Likewise, her experience with selecting biocompatible restorative materials (for crowns and fillings and onlays) that are appropriate for you based on your medical history and dental tolerance is a service that she affords all her patients. When appropriate Dr Rubin will implement homeopathic remedies, herbs, kinesiology, suggestive relaxation and exercises to complement her routine services so that your experience is a favorable one. For more information about why we use safe removal protocols and an explanation of what they are, Click Here.

Holistic Dentistry
Holistic/Integrative dentistry is the balance of traditional medicine with a whole body, preventive approach to one’s well-being. Many dental treatments have ramifications on the integrity of the body as a whole. The health of your vital organs, blood, neuro-musculature, skeletal balance, senses and more, are affected by the state of your oral health. Holistic dentistry is very much about treating you with a caring and concern that address your possible fears and history with dental visits. My staff and myself are devoted to supporting you in a warm and friendly setting that affords you the time and attention that you expect. We value your time and schedule you with respect.

Whole Body Dental Philosophy
Dr. Rubin's Whole Body philosophy also stresses the use of biocompatible dental materials whenever possible. She also works closely with highly qualified health professionals to assist her in her efforts to return the patient to optimal oral and overall health. Her Holistic - Patient First - approach to dentistry means that she treats the teeth, jaw, and related oral structures, with specific regard to how that treatment will affect the entire body.

Continuing Education
Dr. Rubin is a strong advocate of continuing education because it allows her to give you and your family the best, state-of-the-art dental care. Each year she takes many hours of continuing education courses in holistic and conventional dentistry in order to provide her patients with the most advanced dental care possible.

Treatment and Services
This full service dental practice stresses prevention over intervention and utilizes a fully interactive approach that engages the patient in their treatment decisions. we use the latest standards of sterility and technology and offer the following dental services:

  • Digital Low-Radiation X-Rays
  • Biocompatibility Testing
  • Safe Mercury Amalgam Filling Removal
  • Smile Design/Cosmetics
  • Removable Orthodontics
  • TMJ Evaluation and Treatment
  • Non-Surgical Gum Treatment
  • Herbs and Homeopathy
  • Suggestive Relaxation for the Anxious Patient
  • Oral Cancer Screening
  • Mercury Free Restoration 
  • Teeth Whitening
  • Full-Mouth Rehabilitation
  • Implant Dentistry
  • Removable Dentures
  • Objective Second Opinions
  • Bit Balancing and Harmonizing
  • Children's Dentistry
  • Kinesiology
  • Immune Support
  • Oral Surgery
  • Snoring Devices

Cosmetic Dentistry
Our office also specializes in state of the art restorative and cosmetic dentistry to correct, restore or enhance your smile to fit your own unique facial form. Our goal is to integrate esthetics as part of total dental and overall health while creating an overall pleasing and natural facial appearance.


Dr. Rubin can create the smile of your dreams - just imagine yourself with a beautiful, new, natural looking smile!

Organizations and Associations
Dr. Rubin feels honored to be a member of the following distinguished organizations, including:

  • International Association of Mercury Safe Dentists (IAMSD)
  • International Association of Oral Medicine and Toxicology (IAOMT)
  • Fluoride Free Dentists
  • New York Academy of Dentists
  • American Dental Association
  • New York State Dental Society (NYSDS)
  • New York County Dental Society
  • Phi Beta Kappa Honor Society
  • Assistant Clinical Professor at Columbia University College of Dental Medicine
  • Admissions Committee Member at Columbia University College of Dental Medicine

About Dr. Rubin
Dr. Rubin has devoted his dental career to practicing healthy, holistic, non-invasive, biocompatible dentistry. He is also a proponent of making the dental office occupationally safe as possible regarding mercury and he strives to protect the patient, the staff, and the environment from excessive and unnecessary exposure to mercury at the dental office.

Esther Rubin graduated from Columbia University in 1982 with a Doctorate in Dental Surgery (D.D.S.) and a Master's degree in Public Health (M.PH.). Since then she has established a successful clinical practice that combines expertise in general dentistry with a naturalistic approach to dental care. 

Dr. Rubin is committed to providing complete care that is sensitive to patients' dental, philosophical, emotional and financial concerns. The office atmosphere reflects an environment that is welcoming, warm and peaceful. Her style is informative and non-threatening; she fosters a relationship of trust and confidence, responsive to patient questions, input, and feedback. And in so doing, Dr. Rubin brings tranquility to a potentially stressful experience.

Dr. Rubin's professional life parallels her personal choices in terms of diet, exercise and outlook. Through her teaching and speaking engagements, she advocates self-awareness and prevention-which are at the core of natural dentistry. Dr. Rubin measures her success by the satisfaction of her patients.

About Our Staff
Dr. Rubin and her committed staff invite you to join our existing patient population who enjoy healthier mouths (and healthier bodies), stunning smiles and most importantly a place where they are made to feel appreciated and attended to. Please don't hesitate to call; we appreciate you considering our office from the many choices you have. Dr. Rubin has two websites, Holistic Dentistry NYC and Holistic Dentistry.

Please visit Our Office Website for more information about her and her practice.

Patient Education
Our dental practice is dedicated to patient education. As a member of Dr. Tom McGuire's International Association of Mercury Safe Dentists (IAMSD) we work closely with him to support our goal of providing important information to our patients about numerous oral health that can affect overall health, including issues related to mercury amalgam (silver) fillings. Click on the appropriate link to access important information about these topics.

NEW! Dr. Tom McGuire's new Video, Mercury: The Poison in Your Teeth conclusively proves that amalgam/silver fillings not only release toxic mercury vapor - but that the common act of brushing just one amalgam filling - will release more mercury than allowed by governmental regulatory agencies at the workplace! It also tells you what you can do about it. Click Here to watch this amazing video demonstration - and don’t forget to tell your friends and family! (You can also access it by searching YouTube for The Poison in Your Teeth or Tom McGuire, DDS.)

A Personal Note from Dr. Tom

I've spoken at length with Dr. Rubin and consider her to be a highly trained, experienced, skilled and caring health-focused mercury safe, holistic dentist.  I am impressed with the depth of her knowledge and understanding about the critically important relationship of oral to overall health and she utilizes this knowledge when designing the treatment of her patients.  She promotes patient education and has a personal interest in the health and healing of her patients.

Her deep concern for her patients' health, her ongoing training in holistic and cosmetic dentistry, and her concern for the safe removal of amalgam fillings makes her ideally suited to remove and replace them.

I highly recommend her to anyone seeking a caring holistic and mercury safe dentist.  Dr. Rubin is also a charter member of the International Association of Mercury Safe Dentists (IAMSD).  When you visit her office, please let her know where you found out about her and tell her hello for me.  Thanks!


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